When it comes to sales videos, here’s what I’d like to see and never do:
Conformation. Front, back, and both sides. I want to see the feet from the front, from the side, underneath, and I want to see the shoes if there are any.
I want to see the horse being led in hand, naked except for a halter, walking directly towards the camera and away from the camera. I’m greedy, so I want to see the walk from the side too. Both sides, in fact. I want to see the horse being turned in hand.
Show me how the horse is for a quick grooming.
Show me how the horse behaves while tacking up. I want to see the bit that’s going into the horse’s mouth.






