If you guessed the new Equipak, you’re close.

Give up?

It’s a horse hoof biscuit (Matisu)马蹄苏

A Chinese delicacy with a honey filling, somewhere in between a cookie, a pastry and a biscuit.

I know (and am glad) that my horse’s hooves do not resemble this, and I’m not sure I even want to imagine putting a horse’s hoof in my mouth, but I’m still delighted by the name.  I can’t help it.  It has something to do with horses.